Why do display ads generally cost more than classified ads?

Display ads generally cost more than classified ads primarily because they carry greater visual impact. Display ads typically feature images, graphics, and dynamic content designed to catch the viewer's attention and engage them more effectively than text-only classified ads. This visual element enhances brand recognition and can lead to higher engagement rates, making display ads a preferred option for advertisers looking to create a strong impression or convey complex messages.

Additionally, display advertising allows for more creativity and flexibility in design, which can contribute to the overall effectiveness of the advertisement. This heightened level of engagement and creativity often leads to higher production costs, resulting in a higher overall cost for display ads as well. The combination of these factors justifies the increased expenditure associated with display media in comparison to more straightforward classified ads, which typically rely solely on text and are less visually engaging.