What is the major type of advertising used to rent apartments and single-family homes?

The major type of advertising used to rent apartments and single-family homes is online listings. This method has become increasingly popular due to its convenience, wide reach, and ability to provide detailed information about properties. Online listings allow property managers to showcase their rentals to a larger audience with photos, descriptions, rental terms, and virtual tours, enhancing the likelihood of finding suitable tenants quickly.

Classified ads, while they were once a primary means of advertising rentals in newspapers, have diminished in effectiveness as many consumers now search primarily online for housing options. Social media ads can be valuable for targeted outreach but don't typically serve as the main method for advertising rental properties. Billboard advertising, on the other hand, is generally not used for individual properties due to high costs and limited detail, making it less effective for attracting prospective renters seeking specific housing options.